Amazon Product Listing Services Guide

Does your posting look great and is it straightforward what you are offering?

There is an extremely essential standard of offering on Amazon. As an Amazon
Seller needs to be sure that whatever they are offering should be clear & should be profitable as well. Keep in mind individuals have the capacity to focus not as much as a goldfish now.

For Amazon Listing Optimization all you need to clear the “glance-able test.” when a person just see your listings for the first 5 sec and then find it interesting enough, then you have successfully completed the first test.

“Make Your Listing page so amazing that people are bound to buy your stuff.”
Optimizing your product page is incredibly important.

 So here are some certain key points that you need to just look after for Amazon product listing –

1) Amazon Product Title Optimisation :

Choosing the title that perfectly suits your product is a tough task. Basically, the title for your product is the most enviable part of your product as it gives the users and customers a clear-cut idea about what your product is all about.

Below mentioned are certain things that you should just look after to create an amazingly readable title:

• Include the primary keywords in your title.

• It is highly recommended to use the keywords 2-3 times throughout the content and make sure that is spread across a content containing 200-300 characters.

• Make sure that your title is more user-friendly.

• Keep in mind the maximum word limit that goes for 200 characters (although it keeps on changing).

It’s imperative to be systematic when doing keyword research so that you don’t overlook anything and keywords aren’t ‘lost’. Grouping keywords into two different categories will help you be thorough and systematic.

Keyword Research:

Keywords are search terms that a customer types into the search query on Amazon. Keyword research is an essential part of optimizing a great product listing. A systematic research of keywords could drive lots of customers to your products.

The aim of keyword research is to make a proper list of all keywords that are relevant for a particular product. Making use of keywords in your product listing like using in – Title, Image ALT Tag, and Description will help your product listing to be visible to more customers and that will increase the chances to click and compel customers to ultimately buy it.

There are two types of keywords here – 

• Primary Keywords – These describe the core product or these are the identification and description of your core product.

• Secondary Keywords- These keywords can be distributed into various categories which can be different as per product.

Just identify primary and secondary keywords along with relevant combination and add them to your product listing. Use a set of relevant keywords to well, optimize your product listing.

2) Amazon Product Image optimization:

A human brain processes the images 60,000 times faster than the text. With this psychology, it is easy to convince an Amazon buyer to buy your products and also mastering the visuals is not so difficult. Graphics are a part way to increase your conversion rate. One true fact is that 80% of the customers just do not read to your listings wholly so you need to ensure tremendously amazing visuals, which at a glance catch your customers.

 There are certain elements for Amazon Product Image Editing that can surely optimize your images on Amazon:

• Ensure that you use high-resolution images that at least go for 1000 pixels (as recommended by Amazon)

• Using multiple images is one of the best options to build & maintain your brand loyalty.

• Ensure that you use a white background for your product images.

• Use Taglines that can marvelously describe your product.
  
• As they say “If you got it, just flaunt it”; A simple badge or any stamp that ensures the guarantee of your product can assist you a lot to retain your customers.

3) Amazon Product Description Writing:

Your item Description resembles the salesperson on the shop floor. It needs to pick up the purchaser’s trust by clarifying item data while additionally to flow customers’ interest and enthusiasm for the product. Always keep in mind that cheated once can affect you in the long run. Always ensure that the description that you use for your product is accurate and comprehensive. Making false promises regarding the product can win sales for a short period of time but eventually, it may lead to increase seller’s ODR (order defect rate).

In the Description ,there is need to mention some of the USP and benefits of your products so that after going through your listing, buyers can imagine how your item would improve their own lives and feel them driven to purchase it.

Remember to add Call to action to your description just to drive more sales.
Mention the guarantees, offers and most important the refunds that you are going to make to your customers at the end of your listings.

Amazon users are not going to skim around your whole Amazon Product list. So what you need to give your customers is the information that their eyes find attractive to just rest and have a glance upon. Use certain bullet points that make your description enough catchy, so as to let the eyes to just can it once.

 Tips To Write Amazon Bullet Points:

• Place the Top most attribute of your product in the first bullet.

• Write all your primary product features in Capital Letters as Amazon restricts the use of bold letters to differentiate or highlight certain text.

• Use bullet points length as short as possible, maybe 1-2 line.

Hire a professional who has knowledge about best practices for Amazon Product Listing Services, Amazon Product Description Writing, Amazon Product Image Editing, Amazon Marketing Services for inquiries call us @+1-646-844-2755